BMX Tuesday: 430 Clothing - Hiroshi Uehara

Hiroshi Uehara has been in the Japan BMX scene for a long time. As a BMX rider, designer, and event  manager, he has been a key figure in developing the BMX scene in Japan. If you are not familiar with his brand, 430, check out this interview. Ladies and Gentlemen,  Hiroshi Uehara!


G-SHOCK REAL TOUGHNESS TOKYO BMX FLAT highlight from hiroshi430 on Vimeo.


DTV: You have been in the BMX scene in Japan for a long time. When did you 
start BMX and when did you start the 430 brand?

HIROSHI: I’ve been riding for 18 years. As to Fourthrity, I initially started selling handmade T-shirts, so including this term, I've been running Fourthrity for 15 years.

DTV: Why is it called 430?

HIROSHI: Fourthrity stands for the date of establishment, April 30th. It’s pretty simple. We have a big celebration every year around April 30th.

DTV: What products do you make and where do you get inspiration for your designs?

HIROSHI: Clothing, shoes and commodities no matter what products they are as long as we simply want them or see they are necessity. We are trying to realize them even if some difficulties are expected. Source of inspirations are found everywhere, aren’t they?

DTV: Besides yourself, who helps to keep the 430 brand running?

HIROSHI: My staff, parents, friends and customers have supported us.

DTV:  What has been a great moment in the history of 430 for you?

HIROSHI: I’ve gotten tons of opportunities since I started Foruthrity. Those people who I met on the way have brought us great moments every day.

DTV:  Please explain the G-Shock events in Japan and what is your involvement with the G-Shock events?

HIROSHI: I want to run unique events with G-Shock as nobody has ever realized. As to these events, I’m in charge of the management of BMX.

DTV: Where can people get 430 clothing and find out more about the brand?

HIROSHI: Most of readers this may be living overseas, so please go to http://www.decadeshop.com for more details. All products of Fourthrity are available there. But if you have a chance to visit Tokyo, please come to our head shop located in Harajyuku, Try on our products and purchase.

DTV: Do you have any future plans we should know about?

HIROSHI: Yeah, bunch of projects are under way, but I can’t tell them now here as many of them are secret for now. So please stay tuned to what I’m going to do this year! Ah, I’m going to meet Chad (Degroot) in the end of this month. And I’m seriously aiming for attending a really famous TV quiz show in Japan! (LOL)


Check out these cool links!
430 BLOG: http://www.t430.com/blog/
DECADE SHOP: http://www.decadeshop.com/